Is Soft Surroundings Going Out of Business – Real or Rumors
Yes, Soft Surroundings is going out of business. The company filed for Chapter 11 bankruptcy on September 11, 2023, and announced plans to close all 44 of its retail stores. However, the direct-to-consumer and e-commerce operations have been acquired by Coldwater Creek, which will continue to offer Soft Surroundings’ products online and through catalogs. This article will clarify the recent speculation, discuss the origin of the rumors, and highlight the brand’s current status.
Where Did the Rumor Come From?
The news of Soft Surroundings’ closure originated from the company’s bankruptcy filing and subsequent announcements regarding store closures and asset sales. These developments were reported by reputable news sources, confirming the company’s financial difficulties and restructuring plans.
Is Soft Surroundings Facing Financial Troubles?
Yes, Soft Surroundings has been facing financial challenges, which led to the decision to file for bankruptcy and close all physical store locations. The company has secured $18 million in debtor-in-possession financing from Gordon Brothers to facilitate the restructuring process.
Have Soft Surroundings’ Products or Partnerships Been Affected?
While all physical stores are closing, Soft Surroundings’ products will continue to be available online and through catalogs under the new ownership of Coldwater Creek. This transition allows customers to continue purchasing their favorite items without interruption.
What Is Soft Surroundings?
Soft Surroundings is an American retailer specializing in women’s clothing, beauty products, and home décor. Founded in 1999 and headquartered in St. Louis, Missouri, the company has been known for its focus on comfort and style, catering primarily to women aged 35 and above.
Who Owns Soft Surroundings?
Prior to the bankruptcy filing, Soft Surroundings was owned by Los Angeles-based private equity firm Brentwood Associates. Following the bankruptcy proceedings, the direct-to-consumer and e-commerce assets have been acquired by Coldwater Creek, a women’s apparel retailer.
How Have Recent Changes Affected Soft Surroundings’ Customers?
Customers will no longer have access to physical store locations, as all 44 stores are set to close. However, they can continue to shop for Soft Surroundings’ products online and through catalogs, as these channels will remain operational under Coldwater Creek’s ownership.
Final Words
Soft Surroundings is closing all of its physical stores due to financial challenges and a Chapter 11 bankruptcy filing. Despite this, the brand’s products will still be available online and through catalogs, ensuring that customers can continue to enjoy their offerings.
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