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How WISMOlabs Helps eCommerce Brands Reduce ‘Where Is My Order?’ Inquiries

Ray Banks | April 22, 2025 | 11:22 am | No Comments
How WISMOlabs Helps eCommerce Brands Reduce 'Where Is My Order' Inquiries

Online shoppers want to know the status of their orders at all times. This has led to an increase in “Where Is My Order?” (WISMO) inquiries, which can be challenging for e-commerce brands to handle. WISMOlabs’ freight tracking software helps solve this problem. It makes the after-purchase experience better and keeps customers informed. By utilizing advanced tracking and communication, WISMOlabs enables eCommerce brands to receive fewer WISMO inquiries, enhance customer satisfaction, and operate their business more efficiently.

Key Facts: WISMO Inquiries and eCommerce

  • WISMO inquiries make up 50% of customer service calls
  • Each WISMO inquiry costs about $5 to handle
  • Reducing WISMO inquiries leads to:
    • Better customer trust
    • More loyal customers
    • Big savings for businesses
  • Over 70% of customers think order tracking is very important
  • 91% of customers track their packages, with 39% checking every day

What Are WISMO Inquiries and Why Are They Important?

WISMO inquiries occur when customers ask about the status of their order. These questions can take up a lot of time for eCommerce brands. Studies show that WISMO inquiries are about half of all customer service calls. Each call can cost a business around $5, which adds up quickly, especially for big online stores. WISMO inquiries not only incur costs but also can make customers unhappy and damage the brand’s reputation.

When customers are unsure of their shipment’s location, they become worried. This can lead to bad reviews and lost sales. By reducing WISMO inquiries, brands can save money and maintain customer satisfaction. Good order tracking demonstrates that a brand prioritizes customer service, which can encourage repeat business.

How Freight Tracking Software Reduces WISMO Inquiries

Freight tracking software, such as WISMOlabs, provides customers with real-time updates on their orders. They can track their package’s location without needing to call customer service. The software sends automatic updates by email, text, or app, keeping customers informed at every step. This makes customers feel more confident in trusting the brand.

Customer service teams can quickly find information about any order with a central tracking dashboard. This makes it easier to assist customers who do call, allowing us to spend less time on each inquiry. The system enables customer service representatives to provide accurate and prompt answers, which makes customers happier.

WISMOlabs: Making Buying Online Better

WISMOlabs has special features that make tracking orders easier and more fun for customers:

  • Tracking pages that match your store’s look
  • Real-time updates on package location, with maps and arrival times
  • Predictions for when orders will arrive
  • Easy to use with popular online store platforms like Shopify and Magento
  • Customers can choose how they want to get updates
  • Works with many different shipping companies

One online store that used WISMOlabs saw their WISMO calls drop by 90%. This big drop in customer service calls let their team focus on other important work. It also made customers happier and more likely to make repeat purchases.

Good Things for Online Stores Using WISMOlabs

When online stores use WISMOlabs, they see several benefits:

Benefits of using WISMOlabs for e-commerce brands

Shipping Transparency

Customer Satisfaction

Customer Service Efficiency

Operational Cost Reduction

Happy customers are more likely to shop again and recommend the store to their friends. By reducing work for customer service teams, brands can save money and use their staff better. Clear communication fosters trust, which is crucial for online businesses. Happier customers are also more likely to become brand advocates and make repeat purchases over time.

Picking the Right Tracking Software

When looking for tracking software, online stores should look for these things:

  • Real-time updates with exact location info and delivery times
  • Customizable notifications that match the brand’s style
  • Automation to reduce manual work
  • Analytics to improve shipping
  • Easy to use with existing online store systems
  • Works well on mobile phones
  • Supports multiple languages for global customers

WISMOlabs has all these features and more. It works seamlessly with various online store platforms and can be customized to meet each brand’s specific needs. The software continues to improve, enabling online stores to provide excellent service after purchases.

Conclusion: Making Customers Happier with WISMOlabs

In today’s competitive online shopping landscape, keeping customers satisfied after they make a purchase is just as important as attracting them to make a purchase. WISMOlabs helps brands do this by reducing WISMO inquiries and making shipping easy to understand. By using WISMOlabs, online stores can ensure customers have an extremely positive experience after making a purchase.

Utilizing effective tracking software, such as WISMOlabs, enables online stores to save time and money while fostering stronger customer relationships. This leads to more repeat business and positive word-of-mouth, helping your online store thrive and succeed. Happy customers don’t just buy more; they also tell others about the brand, which helps the business grow even further.

Want to make your after-purchase experience better? Discover WISMOlabs’ freight tracking software and learn how it can enhance your customer service and shipping operations. By using WISMOlabs, you’re not just reducing WISMO inquiries; you’re investing in a tool that can make customers happier, help your business run better, and help your online store grow in the long run.